Jan 6, 2026
Lead Gen Form
LGF
Native lead capture forms on LinkedIn and Meta that auto-populate with user profile data (name, email, company, job title). Users submit without leaving the platform.
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Formula:
Pre-filled native forms
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Benchmarks
LinkedIn Lead Gen Forms: 5x higher conversion rate than landing pages. 13% average completion rate. CPL typically 25% lower.
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Why It Matters
Pre-filled forms dramatically reduce friction. Tradeoff: leads may be lower intent since submission is easy. Add 1-2 custom qualifying questions to filter casual submitters. Don't ask for info already in their profile.
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