Jan 6, 2026
Landing Page Views
LPV
Meta metric counting link clicks where the destination page actually loaded. Requires the Meta Pixel to fire a PageView event.
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Formula:
Clicks where page loaded
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Benchmarks
Typically 70-90% of link clicks result in landing page views. The gap represents bounces before page load.
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Why It Matters
If landing page views are much lower than link clicks, investigate page speed—you're paying for clicks that never see your page. Slow pages (3+ seconds) can lose 40%+ of paid traffic before loading.
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