Jan 6, 2026
Link Clicks
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Meta metric counting only clicks that take users to a destination URL. Excludes engagement clicks like reactions, comments, and shares.
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Formula:
Clicks to destination only
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Benchmarks
Compare to 'Clicks (All)' which inflates numbers with engagement. Link clicks = actual traffic sent to your site.
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Why It Matters
Always use Link Clicks (not Clicks All) when measuring website traffic. The difference can be 50%+. For even stricter measurement, use Landing Page Views, which only counts when the page actually loads.
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