Jan 6, 2026
LinkedIn Ads Benchmarks for Retail B2B 2025
0.80%
CTR
$5.00
CPC
N/A
CVR
$80
CPL/CPA
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Year-Over-Year Change
Highest LinkedIn CTR for B2B retail/wholesale
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Retail B2B (wholesale, retail tech, supply chain) leads LinkedIn CTR at 0.80%—significantly above the 0.44-0.65% average. The $80 CPL works for high-value B2B retail relationships: wholesale accounts, retail technology sales, and supply chain partnerships. This is not for B2C retail—consumer products should use Meta and Google Shopping. Retail B2B decision-makers are highly active on LinkedIn, making it essential for reaching buyers and category managers at retail organizations.
LinkedIn Retail is B2B only—wholesale, retail tech, supply chain. Don't use for B2C consumer products (use Meta/Google). Target buyers, category managers, and merchandising directors. Retail case studies showing ROI and efficiency gains perform well.
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Data Source
TheB2BHouse
Data Year & Month
2025
Sample Size
Fortune 500 client data