Jan 6, 2026
LinkedIn Ads Benchmarks for Professional Services 2025
0.50%
CTR
$5.50
CPC
N/A
CVR
$60
CPL/CPA
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Year-Over-Year Change
Best CPL efficiency on LinkedIn
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Professional services (consulting, accounting, legal B2B) achieves LinkedIn's best CPL efficiency at $60 with solid 0.50% CTR. These services sell expertise, and LinkedIn is where professionals evaluate expertise through thought leadership content. Case studies, methodology content, and executive insights perform better than service descriptions. The professional context creates a natural environment for positioning expertise. Retargeting website visitors is particularly effective for services with long consideration cycles.
Lead with thought leadership, not service descriptions—you're selling expertise. Case studies with specific client outcomes outperform generic content. Retarget website visitors through the consideration cycle. Target by industry vertical to match consulting/service specializations.
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Data Source
TheB2BHouse
Data Year & Month
2025
Sample Size
Fortune 500 client data