Jan 6, 2026
LinkedIn Ads Benchmarks North America 2025
0.50%
CTR
N/A
CPC
N/A
CVR
$230
CPL/CPA
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Year-Over-Year Change
North America CPL nearly 4x LATAM
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North America LinkedIn CPL ($230) is nearly 4x more expensive than LATAM ($60) and double EMEA ($120). This reflects both higher competition and higher professional salary levels in US/Canada markets. Budget planning must account for these regional differences. For global campaigns, consider testing in lower-cost regions before scaling to North America. Some companies build pipeline in APAC ($80 CPL) or EMEA to offset North American costs.
Budget for $230 North American CPL versus $60 LATAM, $80 APAC, $120 EMEA. Test campaigns in lower-cost regions before North America scale. Consider regional pipeline strategies—build cheaper pipeline in APAC/EMEA. Account-based marketing more efficient for high-value North American targets.
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Data Source
TheB2BHouse
Data Year & Month
2025
Sample Size
Fortune 500 client data