Jan 6, 2026
LinkedIn Ads Benchmarks EMEA 2025
0.60%
CTR
N/A
CPC
N/A
CVR
$120
CPL/CPA
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Year-Over-Year Change
EMEA offers middle-ground costs with better engagement
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EMEA LinkedIn delivers $120 CPL (half North America) with 20% better CTR (0.60% vs 0.50%). UK, Germany, and France drive the highest engagement within the region. For companies with European target audiences, LinkedIn offers significantly better efficiency than North American campaigns. EMEA can also serve as a testing ground for messaging and creative before rolling out to the more expensive North American market.
EMEA offers 50% cost savings versus North America with 20% better engagement. UK, Germany, France show highest engagement within region. Use EMEA as testing ground for creative before expensive North American rollout. Currency considerations: budget in EUR or GBP depending on target markets.
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Data Source
TheB2BHouse
Data Year & Month
2025
Sample Size
Fortune 500 client data