Jan 6, 2026
Google Ads Benchmarks for Pets & Animals 2025
6.58%
CTR
$3.97
CPC
13.07%
CVR
$31.82
CPL/CPA
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Year-Over-Year Change
Second-highest CVR driven by emotional purchase decisions
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Pet services convert at 13.07%—second only to auto repair—with excellent $31.82 CPL. Pet owners are emotionally invested and make decisions quickly when their animals need care. Grooming, vet visits, and boarding are also recurring services, meaning high LTV from each acquired customer. The rising CPC trend (up 39% YoY) signals increasing competition, but the fundamentals remain strong. Build on the recurring nature of pet services to maximize customer lifetime value.
Emphasize recurring service value—pet care customers return monthly for grooming, annually for vet visits. Use remarketing to capture abandoned bookings. Seasonal opportunities: holiday boarding fills fast, market early. Emergency vet services can command premium bids given 14.67% auto repair CVR as comparable.
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Data Source
WordStream/LocaliQ
Data Year & Month
2025-03
Sample Size
16,446 US campaigns