Jan 6, 2026
Google Ads Benchmarks for Arts & Entertainment 2025
13.10%
CTR
$1.60
CPC
4.84%
CVR
$30.27
CPL/CPA
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Year-Over-Year Change
Highest CTR and lowest CPC—most efficient vertical
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Arts & Entertainment dominates efficiency metrics: 13.10% CTR (highest by far), $1.60 CPC (lowest), and $30.27 CPL. High interest, low advertiser competition, and impulse-driven purchases create ideal conditions. Events and entertainment are discretionary but emotionally compelling—people click because they want to, not because they have to. This makes the vertical excellent for awareness and consideration campaigns. The challenge is timing: entertainment is highly seasonal and event-specific.
Capitalize on low CPCs for broad awareness campaigns—you can't get cheaper traffic. Event-specific timing is critical: concert/show promotion needs precise date targeting. Use countdown customizers for urgency. Remarketing window can be short—entertainment decisions happen fast.
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Data Source
WordStream/LocaliQ
Data Year & Month
2025-03
Sample Size
16,446 US campaigns