Jan 6, 2026
Google Ads Benchmarks for Restaurants 2025
7.58%
CTR
$2.05
CPC
7.09%
CVR
$30.27
CPL/CPA
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Year-Over-Year Change
Second-lowest CPL with local intent driving efficiency
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Restaurants achieve $30.27 CPL—second-lowest across all verticals—because search intent is immediate and local. When someone searches 'pizza near me,' they're hungry now, not researching for next month. This urgency drives both 7.09% CVR and cheap $2.05 CPC. Mobile is absolutely critical; most restaurant searches happen on phones near mealtime. The even better story: Facebook restaurant leads cost just $3.16 with 18.25% CVR—the best performance of any vertical on any platform.
Facebook restaurant leads at $3.16 CPL with 18.25% CVR should be your primary channel—best performance anywhere. Mobile-first mandatory: test under 3 seconds load time on cellular. Use location extensions and call extensions for immediate action. Target daypart bidding around mealtimes.
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Data Source
WordStream/LocaliQ
Data Year & Month
2025-03
Sample Size
16,446 US campaigns