Oct 25, 2024
The Ad Spend Launches Beta: Streamlining Ad Monitoring with Slack App for Marketers
Free Tool Simplifies Campaign Performance Tracking for Marketing Professionals
The Ad Spend, a free tool for marketing professionals, launches its beta program today — inviting digital advertising and paid media managers to gain early access. The app simplifies monitoring key metrics across advertising channels by delivering essential ad data directly into Slack. With The Ad Spend, teams can easily stay on top of campaign performance — without logging into multiple platforms or learning new interfaces.
This should have existed already. It didn't. So we built it — and made it free.
— CEO, Ani Bisaria
The Ad Spend:
Simplified Ad Monitoring and Conversational Insights
Simple Setup, Org-Wide Access: After integration, The Ad Spend becomes available to every member of your Slack organization — teammates do not need direct access to ad platforms to request data or use the app.
Setting up The Ad Spend takes less than 60 seconds via Slack SSO.
No new username, password, or credit card is required.
One Command, Instant Insights: A single Slack command, /theadspend, followed by date range selection, provides a summary of key metrics across all integrated ad channels — such as total spend, clicks, leads, etc. — followed by a detailed breakdown of these metrics by platform.
Conversational Analysis: After receiving metrics from The Ad Spend, users can ask follow-up questions through Slack's 'reply in thread' feature for deeper insights. This experience is intuitive and similar to chatting with a teammate.
Users can ask The Ad Spend questions like:
"How does our existing allocation compare to performance across channels? Should we adjust our budget distribution?"
"I'm curious how our new product launch campaign is performing. Could you share the click-through-rates and conversion numbers for those specific campaigns by channel?"
“We're exploring a potential partnership in Los Angeles. Could you share which ad creatives performed best in that region? I'd like to highlight them during the next Events team meeting."
"I'm on a call with the content team. Could you quickly tell me which ad copy had the highest engagement rates last quarter?"
Benefits of Joining the Beta Program
By participating in The Ad Spend's beta, teams can:
Get Early Access: Be among the first to explore The Ad Spend and experience the efficiency of centralized ad metrics.
Shape the Product: Provide valuable feedback that will directly influence the tool's evolution and help us prioritize features your team finds most exciting.
Early Access to New Features: Get a sneak peek at upcoming features before they're publicly released.
Interested in joining the beta? Visit theadspend.com/beta to get started today.
About The Team
CEO, Ani Bisaria
Ani Bisaria founded The Matchbox (thematchbox.inc) in 2022, swiftly scaling it to manage millions in ad spend for Fortune 500 clients within two years. The company specializes in blending human insight with AI-driven testing for hyper-segmented marketing campaigns.
In 2023, Ani launched Spyll Records (spyll.co). Tracks from the Spyll catalog have been featured in campaigns for major brands like Formula 1 and Givenchy. As 'Bisaria' (bisaria.live), Ani produces original music and performs live, having opened for renowned acts like Deadmau5 and Gryffin.
In late 2024, Ani co-founded The Ad Spend (theadspend.com), his most recent venture. As CEO, he's on a mission to build a company that fosters curiosity and drives continuous improvement in marketing organizations worldwide.
"The goal is to make advertising insights accessible to everyone in an organization, not just those directly managing campaigns. Our AI-powered natural language interface transforms complex data into a conversation, allowing users from any department to explore campaign performance, messaging effectiveness, and creative impact. By democratizing access to these insights, we hope to foster curiosity, encourage data-driven decision-making, and ultimately improve overall marketing results.”
— CEO, Ani Bisaria
COO, Jerome Illgner
Jerome Illgner is an expert in building scalable AI tools for operational efficiency. As a founding engineer of a tech startup (acquired by Noona in 2021), Jerome generated over $120,000 in Annual Recurring Revenue while reducing deployment times by 98%. His expertise extends to data analytics and machine learning, having processed $300 million of political interests with LLMs to increase transparency in UK politics.
In his current role as CFO/COO at The Ad Spend, Jerome applies his experience in streamlining processes and growing startups to build a company that simplifies marketing. He is passionate about leveraging AI to automate complex workflows and empower marketing teams to make data-driven decisions more efficiently.
"I can't stand seeing people waste time on tedious tasks that should be simpler. Large language models have opened up a new dimension for user interaction. With The Ad Spend, we're exploring this frontier to make reporting on marketing analytics as easy as asking a colleague—maybe even easier."
— COO, Jerome Illgner
CTO, Alexander Lyon
Alexander Lyon is a prominent Open-Source developer specializing in build tooling, compilers, web technologies, and creating fast, reliable systems. With a proven track record in scaling operations and delivering impactful products, he built an AI-augmented pipeline for accelerating planning applications that generated $1M in revenue in just four months.
With experience spanning open-source freelancing, startups, consulting, and full-time roles at Meta and Vercel, Alexander now turns his focus to The Ad Spend. He's applying his passion for fast, reliable, and delightful systems and pipelines to tackle the complexities of ad operations head-on.
"I'm thrilled about applying the incredible tools that have been transforming the software industry in recent years to other domains. Ad tech is a behemoth, and I believe The Ad Spend can do for that industry what GitHub Copilot or Cursor have done for mine. Our goal is to make data discovery and decision-making significantly easier and more collaborative."
— CTO, Alexander Lyon