Blog
Field notes and research on paid media, memory, and the difference between a number and a decision.
75 posts in Guides & Research
Claude Cowork, Skills, and Claude Code are changing marketing work in 2026. What each surface does well, verified — and where they still need a memory layer.
7 min read
DIY ad alerts in Zapier, n8n, or Make vs a managed monitoring tool: real 2026 costs, API version churn, missing anomaly logic, and when each makes sense.
7 min read
Overspent a client's ad budget? A practical crisis playbook: own it fast, quantify precisely, offer real remediation, and build systems so it never repeats.
6 min read
What Meta automated rules notifications can do — conditions, actions, channels — where static thresholds fail, and how learned-baseline alerts compare.
5 min read
Founders shouldn't need a Google Ads login to know what they spent. How to get ad spend delivered to Slack weekly — and what actually matters in it.
5 min read
AI assistants re-read your ad account from scratch every session. Why stateless AI fails marketers, and why memory plus permanent change records is the fix.
6 min read
Looker Studio only delivers reports to Slack on the $9/user Pro tier. Here are the free workarounds people use — and a simpler path for ad spend data.
5 min read
Shape.io's standalone budget pacer is gone — folded into NinjaCat. What Shape users actually need in 2026, and five real options for pacing and alerts.
7 min read
Optmyzr is the PPC power tool, but it isn't right for everyone. Seven honest alternatives segmented by need: management, monitoring, automation, reporting.
7 min read
Adalysis is excellent for Google and Microsoft Ads audits — but search-only. Here are six alternatives for cross-platform monitoring, testing, and more.
7 min read
Get Google Ads Slack alerts without scripts: what the official webhook example does, where DIY scripts break, and the no-code path that takes minutes.
6 min read
The core budget pacing formulas — spend vs. expected, run-rate projection, safe daily spend — with a worked Google, Meta, and LinkedIn example table.
5 min readThe record
Stop running an account that forgets.
Every decision written down, with its reason and its result. That is the whole product.