Jan 6, 2026
Video Completion Rate
VCR
The percentage of video ad plays that reach the end. Key quality metric for video campaigns.
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Formula:
(Completions ÷ Plays) × 100
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Benchmarks
Display/social: 70-80%. CTV/streaming: 95%+ (non-skippable). YouTube skippable: 15-30%.
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Why It Matters
Completion rate reveals hook effectiveness. Most drop-offs happen in first 3-5 seconds. If completion is low, your opening isn't compelling—test different hooks before changing the full creative.
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