Jan 6, 2026
Cost Per View
CPV
The cost paid each time a video ad is viewed. Definition of 'view' varies: YouTube counts 30 seconds or completion; TikTok counts 6 seconds.
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Formula:
Total Ad Spend ÷ Views
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Benchmarks
YouTube average: $0.026. TikTok typically lower. Varies by targeting and competition.
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Why It Matters
CPV efficiency matters for awareness campaigns. But view definitions differ wildly—YouTube's 30-second view is much more valuable than TikTok's 6-second view. Don't compare CPV across platforms without understanding the definitions.
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