Jan 6, 2026
Target ROAS
tROAS
Google Smart Bidding strategy that sets bids to maximize conversion value while achieving your target return on ad spend.
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Formula:
Algorithm targets your ROAS goal
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Benchmarks
Requires significant conversion value data. Set slightly below historical ROAS. Expressed as percentage: 400% = $4 revenue per $1 spent.
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Why It Matters
Target ROAS optimizes for revenue, not volume. 500% target = $5 back per $1 spent. Works best for ecommerce with varied product values. Not suitable for lead gen without assigning values to different lead types.
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