Jan 6, 2026
Target CPA
tCPA
Google Smart Bidding strategy that automatically sets bids to achieve conversions at or near your specified cost-per-acquisition target.
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Formula:
Algorithm targets your CPA goal
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Benchmarks
Requires 15-30 conversions/month minimum. Set target at or slightly above historical CPA. Too aggressive = killed volume.
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Why It Matters
Target CPA bids higher for likely converters, lower for unlikely ones. If performance drops after setting Target CPA, your target is probably too aggressive. Raise it 10-20% and monitor. Don't set aspirational targets—set realistic ones.
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