Jan 6, 2026
Reach
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The total number of unique people who saw your ad at least once. Unlike impressions, reach counts people, not ad views.
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Formula:
Unique users exposed to ad
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Benchmarks
Depends on budget and audience size. More meaningful when combined with frequency. Effective reach = reach at optimal frequency (2-5x).
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Why It Matters
Reach tells you market penetration; frequency tells you message repetition. For awareness, maximize reach. For conversion, optimize frequency. If reach grows but results don't, targeting may be too broad.
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