Jan 6, 2026
Impressions
Impr
The total number of times your ad is displayed, whether or not anyone interacts with it. One person seeing an ad 5 times equals 5 impressions.
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Formula:
N/A - Raw count metric
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Benchmarks
No universal benchmark—depends on budget and targeting. Use with reach and frequency for meaningful analysis.
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Why It Matters
Impressions alone mean little. Combine with reach (unique people) and frequency (times per person). High impressions with low reach = same people seeing ads repeatedly, which causes ad fatigue after 5-7 exposures.
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