Jan 6, 2026
LinkedIn Ads Benchmarks for SaaS 2025
0.39%
CTR
$5-8
CPC
N/A
CVR
$100-160
CPL/CPA
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Year-Over-Year Change
Highest CPM but strong for software targeting
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SaaS/Tech pays LinkedIn's highest CPM (~$38) with below-average 0.39% CTR, resulting in $100-160 CPL. These costs only make sense because software sales have long cycles (3-6 months average) and high contract values. The $150 CPL means nothing if the software deal is $50,000 ARR. Tracking through to revenue is essential—CPL alone tells a misleading story. SaaS advertisers who track full-funnel find LinkedIn often delivers the best pipeline despite highest upfront costs.
Track beyond CPL through the 3-6 month sales cycle to measure true ROI—a $150 lead closing $50K ARR is highly profitable. Use Account-Based Marketing features to target specific companies. Test different seniority levels: end users vs decision makers convert differently. Thought leadership content often outperforms product ads.
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Data Source
NAV43
Data Year & Month
2025-05
Sample Size
213M impressions; 1,240 SaaS/tech campaigns