Jan 6, 2026
LinkedIn Ads Benchmarks 2025: CPC, CPM, CPL, ROAS
0.44-0.65%
CTR
$5-10
CPC
3-5%
CVR
$75-200
CPL/CPA
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Year-Over-Year Change
Highest B2B ROAS (113%) despite premium costs
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LinkedIn costs more than any platform ($5-10 CPC, $33-38 CPM) but delivers 113% B2B ROAS—beating Google Search (78%) and Meta (29%) significantly. The premium pricing pays for professional targeting: job title, company size, industry, and seniority that no other platform matches. Lead Gen Forms convert 5x better than landing pages and reduce CPL by 25%. For B2B with high LTV, LinkedIn's premium is usually justified by lead quality. The average B2B journey takes 211 days from first LinkedIn impression to revenue.
LinkedIn's premium costs require high LTV to justify—don't use for low-value B2B products. Use Lead Gen Forms for 5x better conversion and 25% lower CPL than landing pages. Track beyond CPL to SQL and revenue given 211-day average journey. Add custom questions to qualify leads since easy form submission can attract low-intent.
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Data Source
TheB2BHouse; NAV43; Dreamdata
Data Year & Month
2025
Sample Size
Multiple studies; 213M impressions analyzed