Jan 6, 2026
Facebook Lead Ads Benchmarks for Real Estate 2025
3.75%
CTR
$1.57
CPC
9.53%
CVR
$16.61
CPL/CPA
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Year-Over-Year Change
Lowest CPL across all Facebook Lead verticals
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Real estate achieves Facebook's cheapest leads at $16.61 CPL with excellent 9.53% CVR—6x cheaper than Google's $100.48. Visual property content and instant form convenience drive exceptional results. The catch: Facebook leads often need significant nurturing since they're earlier in the consideration process than Google searchers. Home buying takes 6-12 months, so expect lower immediate conversion but build long-term pipeline cheaply.
Prioritize Facebook for lead volume at $16.61 CPL—6x cheaper than Google. Use visual property carousels to drive 3.75% CTR. Build 6-12 month nurture sequences for the long consideration cycle. Qualify by timeframe: 'When are you looking to move?' separates ready buyers from dreamers.
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Data Source
WordStream
Data Year & Month
2025-06
Sample Size
726 campaigns