Jan 6, 2026
Facebook Lead Ads Benchmarks for Dental 2025
1.05%
CTR
$9.78
CPC
6.38%
CVR
$76.71
CPL/CPA
—————————————
Year-Over-Year Change
Highest CPC and CPL—dental struggles on Facebook
—————————————
Dental faces Facebook's worst Lead metrics: $9.78 CPC (highest), $76.71 CPL (highest), and 1.05% CTR (lowest). Dental services simply don't match social media browsing behavior—people don't scroll Facebook thinking about root canals. This stark underperformance suggests dental practices should focus Google Local Services Ads with Google Screened badge instead. The trust signals and local intent of LSA typically outperform both Facebook and standard Google Search for dental.
Avoid Facebook for dental lead gen—worst performing vertical. Prioritize Google Local Services Ads with Google Screened badge for trust and local intent. If testing Facebook, focus only on cosmetic dentistry where visual before/after content may work. Google Search at $83.93 CPL is more efficient than Facebook's $76.71 given lead quality.
—————————————
—————————————
Data Source
WordStream
Data Year & Month
2025-06
Sample Size
726 campaigns