Data Handling Policy
Effective Date: July 1, 2024
At The Ad Spend, we understand the importance of your advertising data and the trust you place in us when using our Slack-based application. Our Data Handling Policy is designed to provide transparency and assurance regarding how we collect, process, and protect your valuable information. We are committed to using your data solely for the purpose of enhancing your experience and improving the performance of your advertising campaigns.
Data Collection and Purpose
1.1 Ad Platform Data
When you connect your ad platforms to our App, we collect historical ad data up to two years across your entire account. This includes:
Campaign performance metrics
Ad spend data
Click-through rates
Conversion data
Audience targeting information
Purpose: This data is collected to provide you with comprehensive insights into your advertising performance across multiple platforms. By analyzing this historical data, we can offer more accurate and personalized recommendations to optimize your campaigns.
1.2 Conversation History
We store the conversation history between you and our AI-powered assistant within the App. This includes queries, responses, and any other information shared during these interactions.
Purpose: Storing this information allows us to provide a more personalized experience, improve the accuracy of our AI responses, and enhance the overall functionality of our service.
1.3 Slack Organization Information
To enable seamless access for team members, we collect basic information about your Slack organization, including user IDs, emails, and roles.
Purpose: This information is used solely to manage access permissions within our App and ensure that only authorized team members can view and interact with your advertising data.
1.4 Usage Data
We collect data on how you interact with our App, including features used and frequency of use.
Purpose: This information helps us understand how our App is being used, identify areas for improvement, and develop new features that better serve your needs.
Data Processing and Usage
2.1 Personalization and Optimization
Your data is processed to provide personalized insights, recommendations, and AI-powered responses tailored to your specific advertising needs. This processing is done automatically and is designed to help you make more informed decisions about your ad campaigns.
2.2 Performance Improvement
We analyze aggregated, anonymized data to identify industry trends and improve our services. This analysis is performed on a macro level and does not involve examining individual account details.
2.3 Feature Development
Usage data and feedback are used to guide the development of new features and improvements to existing functionality, ensuring that our App continues to meet the evolving needs of digital marketers.
Data Protection and Security
3.1 Encryption
All data, both in transit and at rest, is encrypted using industry-standard encryption protocols to prevent unauthorized access.
3.2 Access Controls
We implement strict access controls and authentication procedures for our staff. Only authorized personnel with a legitimate need to access your data are granted permission, and all access is logged and monitored.
3.3 Regular Audits
We conduct regular security audits and vulnerability assessments to ensure the ongoing protection of your data.
3.4 Data Isolation
Your company's data is logically isolated from other users' data to prevent any potential data leakage or cross-contamination.
Data Retention and Deletion
4.1 Retention Period
We retain your data for as long as your account is active or as needed to provide you with our services. This ensures that we can offer consistent, high-quality insights and recommendations over time.
4.2 Data Deletion
Upon request, we can delete your account and associated data. Please note that some anonymized, aggregated data may be retained for analytical purposes, but this cannot be traced back to your individual account.
Third-Party Access and Sharing
5.1 No Data Selling
We do not sell or share your company name, user information, or individual ad account data with third parties under any circumstances.
5.2 Aggregated Insights
We may share anonymized, aggregated data for industry analysis and research purposes. This data is stripped of all identifying information and cannot be traced back to individual users or companies.
Transparency and Control
6.1 Data Access
You have the right to request access to the data we hold about your account. We can provide a comprehensive report of the information we have collected and how it has been used.
6.2 Data Correction
If you believe any of the data we hold is inaccurate, you can request corrections at any time.
6.3 Processing Opt-Out
While opting out of data processing may limit the functionality of our App, you have the right to request that we stop processing your data for specific purposes.
Continuous Improvement
We are committed to continuously improving our data handling practices. We regularly review and update our policies and procedures to ensure they align with industry best practices and evolving data protection regulations.
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