Jan 6, 2026
Learning Limited
—
Status indicating an ad set cannot exit learning phase because it's not generating enough optimization events. Usually means settings are too restrictive.
—————————————
Formula:
Insufficient conversions to optimize
—————————————
Benchmarks
Ad sets need ~50 conversions in 7 days. If stuck, the ad set may never fully optimize and will underperform.
—————————————
Why It Matters
Learning Limited signals a structural problem. Solutions: increase daily budget to 10x your target CPA, broaden audience to 2M+ people, optimize for higher-volume event, or consolidate ad sets. Don't run too many ad sets—each needs volume.
—————————————