Jan 6, 2026
LinkedIn Ads Benchmarks for Healthcare B2B 2025
0.58%
CTR
$6.00
CPC
N/A
CVR
$125
CPL/CPA
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Year-Over-Year Change
Above-average CTR for healthcare B2B
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Healthcare B2B shows above-average 0.58% CTR on LinkedIn with $125 CPL—targeting hospital administrators, healthcare IT buyers, and medical device decision-makers. These are expensive leads, but healthcare B2B deals are typically large ($100K+) with long sales cycles (6-12 months). LinkedIn is essential for healthcare B2B because these professionals actively maintain LinkedIn profiles and engage with industry content. Trade publication advertising and conference sponsorship are the only real alternatives.
Target hospital administrators, healthcare IT, and procurement by job title. Expect 6-12 month sales cycles for enterprise healthcare deals. Thought leadership content on healthcare trends performs well. Combine with trade publication and conference presence for full coverage.
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Data Source
TheB2BHouse
Data Year & Month
2025
Sample Size
Fortune 500 client data