Jan 6, 2026
Google Shopping Benchmarks for Apparel 2025
0.76%
CTR
$0.69
CPC
2.70%
CVR
$19.29
CPL/CPA
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Year-Over-Year Change
Best CPA in Shopping—visual format perfect for fashion
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Apparel achieves Shopping's best CPA ($19.29) with strong 2.70% CVR. Fashion is inherently visual, and Shopping's image-forward format is ideal for showcasing products. The low CPA makes apparel Shopping highly profitable for most margins. Success depends heavily on image quality—lifestyle photography outperforms flat product shots. Feed optimization is particularly important: color, size, and style attributes help match searches.
Invest in high-quality lifestyle imagery—fashion performance correlates with image quality. Feed optimization critical: include color, size, style, and material attributes. Test Performance Max with fashion-specific creative assets. Segment by margin: promote high-margin items more aggressively.
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Data Source
Store Growers
Data Year & Month
2024
Sample Size
Historical aggregate