Jan 6, 2026
Google Display Benchmarks for Real Estate 2025
1.08%
CTR
$0.75
CPC
0.80%
CVR
$74.79
CPL/CPA
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Year-Over-Year Change
Highest CTR on Display—visual property ads get attention
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Real estate achieves Display's highest CTR (1.08%) because visual property ads are inherently compelling—beautiful homes catch attention. But 0.80% CVR shows the consideration gap: people click to dream, not to buy immediately. Real estate Display works for awareness and remarketing during the 6-12 month home buying journey. Properties are visual products that benefit from Display's image-forward format more than most verticals.
Use Display for property showcase campaigns—visual format suits real estate. Focus on remarketing to website visitors throughout their 6-12 month journey. Segment by property type and price range for relevant creative. Track view-through assisted conversions, not just direct Display conversions.
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Data Source
Store Growers/WordStream
Data Year & Month
2024
Sample Size
Historical aggregate