Jan 6, 2026
Google Ads Benchmarks for Healthcare 2025
6.73%
CTR
$5.00
CPC
11.62%
CVR
$56.83
CPL/CPA
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Year-Over-Year Change
Strong conversion rate from urgent medical intent
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Healthcare converts exceptionally well (11.62%) with moderate $56.83 CPL because medical needs are urgent and non-negotiable. When you need a doctor, you need a doctor—no price comparison or cart abandonment. The challenge is compliance: HIPAA requirements for landing pages, restrictions on health claims, and sensitive category limitations. Telehealth has exploded post-COVID, with digital health advertising growing rapidly. The opportunity is real but requires careful attention to regulatory requirements.
Ensure landing pages are HIPAA compliant—no exposed PHI in URLs or forms. Avoid prohibited health claims in ad copy. Use call extensions for urgent care—patients prefer calling over form fills. Track appointment bookings as primary conversion. Consider telehealth-specific campaigns as this segment grows.
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Data Source
WordStream/LocaliQ
Data Year & Month
2025-03
Sample Size
16,446 US campaigns