Jan 6, 2026
Google Ads Benchmarks for Education 2025
5.74%
CTR
$6.23
CPC
11.38%
CVR
$90.02
CPL/CPA
—————————————
Year-Over-Year Change
CPC increased 41.91% YoY—fastest rising vertical
—————————————
Education CPCs rose 41.91% year-over-year—the fastest increase of any vertical. Competition from for-profit schools, EdTech companies, and traditional universities all bidding on the same keywords is driving prices up rapidly. The good news: 11.38% CVR remains strong, keeping CPL at $90.02 despite rising costs. LinkedIn education ads cost $64 CPL (lowest on LinkedIn) and work well for executive education and professional development targeting career changers.
Monitor CPC trends monthly—this vertical is inflating fast. Test LinkedIn at $64 CPL for executive and professional education. Focus budget on high-intent program-specific keywords rather than broad terms like 'online degree.' Seasonality matters: application deadlines drive conversion spikes.
—————————————
—————————————
Data Source
WordStream/LocaliQ
Data Year & Month
2025-03
Sample Size
16,446 US campaigns