Jan 6, 2026
Google Ads Benchmarks for Auto Repair 2025
5.56%
CTR
$3.90
CPC
14.67%
CVR
$28.50
CPL/CPA
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Year-Over-Year Change
Highest conversion rate across all industries
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Auto repair dominates conversion rates at 14.67%—nearly double the average. This is pure intent: when someone's car breaks down, they need help now, not tomorrow. The emergency nature eliminates comparison shopping and drives immediate action. Combined with reasonable $3.90 CPC and low $28.50 CPL, this is one of the most efficient verticals in Google Ads. Mobile is critical—most searches happen during breakdowns when desktop isn't accessible.
Prioritize mobile experience—test page load under 3 seconds on cellular. Use call extensions and call-only ads for emergency services. Bid higher during commute hours (7-9am, 5-7pm) when breakdowns spike. Implement location extensions to show proximity. Track calls as primary conversion, not form fills.
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Data Source
WordStream/LocaliQ
Data Year & Month
2025-03
Sample Size
16,446 US campaigns