Jan 6, 2026
Facebook Lead Ads Benchmarks for Education 2025
1.86%
CTR
$1.65
CPC
10.08%
CVR
$28.22
CPL/CPA
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Year-Over-Year Change
Strong CVR for course and program enrollment
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Education converts well on Facebook (10.08% CVR) at reasonable $28.22 CPL. The platform works for course enrollment, professional development, and continuing education targeting career changers or skill builders. Parent targeting is effective for K-12 tutoring services. The 10.08% CVR suggests educational content resonates when targeting is right. LinkedIn education ads cost $64 CPL and may work better for executive education, but Facebook wins for broader audiences.
Use Facebook for broad education audiences; LinkedIn ($64 CPL) for executive/professional education. Target by life stage: career changers, new parents, recent graduates. Lead Gen Forms with program-specific questions improve lead quality. Test video content showing student outcomes and testimonials.
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Data Source
WordStream
Data Year & Month
2025-06
Sample Size
726 campaigns