Stop your campaigns from competing against each other.

The Ad Spend detects when two of your campaigns share 70%+ of the same audience targeting — driving up your CPMs because you're bidding against yourself.

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SEE HOW IT WORKS

Analyzing targeting overlap across all active campaigns

Detecting campaigns sharing 70%+ audience with elevated CPMs

Calculating the CPM premium you're paying due to self-competition

Recommendation to consolidate, differentiate, or exclude

Analyzing targeting overlap across all active campaigns

Detecting campaigns sharing 70%+ audience with elevated CPMs

Calculating the CPM premium you're paying due to self-competition

Recommendation to consolidate, differentiate, or exclude

Analyzing targeting overlap across all active campaigns

Detecting campaigns sharing 70%+ audience with elevated CPMs

Calculating the CPM premium you're paying due to self-competition

Recommendation to consolidate, differentiate, or exclude

Analyzing targeting overlap across all active campaigns

Detecting campaigns sharing 70%+ audience with elevated CPMs

Calculating the CPM premium you're paying due to self-competition

Recommendation to consolidate, differentiate, or exclude

HOW IT WORKS

From hidden overlap to optimized targeting

DELIVERABLE

See which campaigns are cannibalizing

INTEGRATION

Analyze targeting across platforms

INTELLIGENCE

Quantify the cost of overlap

THE PRODUCT

Your auction efficiency monitor

Stop paying premium CPMs because your own campaigns are bidding against each other. Detect overlap and fix it.

Overlap Detection

Get a clear breakdown of overlapping campaigns — with the overlap percentage, the CPM premium, and specific recommendations to fix it.

CPM Premium Calculation

See exactly how much extra you're spending because of self-competition in the auction.

Fix Recommendations

Get specific guidance — consolidate audiences, add exclusions, or differentiate targeting to eliminate overlap.

Cross-campaign Analysis

Compare targeting parameters across all active campaigns to find overlap you'd never spot manually.

Ongoing Monitoring

New campaigns are automatically checked against existing ones for overlap as soon as they launch.

Budget Impact

See the projected savings from fixing overlap — making the case for action clear and quantifiable.

YOUR DATA STAYS YOURS. NEVER SHARED, NEVER SOLD, NEVER CROSS-POLLINATED.

Put The Ad Spend to work.

Stop paying premium CPMs because your own campaigns are competing. Detect overlap and eliminate the waste.

Stop paying premium CPMs because your own campaigns are competing. Detect overlap and eliminate the waste.

Stop paying premium CPMs because your own campaigns are competing. Detect overlap and eliminate the waste.

GET STARTED